Additional blog post
This week we have been working in our groups on marketing The Age Of Napoleon.
Games Advertising Poster – Katie
Web Advert – Sam
Web Banner – Callum Ashurst
Magazine Advert – Callum Gray
Facebook Banner – Lewis
I did some research on Marketing research and found some tips that i thought were helpful and relevant.
Demographic – Who is our target audience?
Due to the nature of the game i feel the demographic would be 15 to 40 years and it would probably be a game aimed more towards the male population. There will be female gamers interested in this game but i don’t believe it will be a significant compared to the amount of male gamers.
Being an indie developer, our budget is small compared to AAA companies so i feel a S.W.O.T (Strengths, Weaknesses, Opportunities and Threats) analysis would come in handy for the advertising.
The strengths being the demographic would be quite particular so focusing and advertising towards that demographic would reduce the cost in the budget significantly.
Weaknesses would be that we could not compete with the reach of an AAA company for advertising in the way of avenues available to us for budgeting e.e adverts, billboards, magazine adverts etc.
The objective would be to get the product noticed in as many places as possible where the demographic is known to read, visit or watch and in this lies opportunities as since we have a particular demographic, advertising to a particular group of people would be easier as it can be more targeted as in a more specific idea of where these groups of people are likely to hang out socially and online.
Threats would be the release date, a Christmas release is great but the AAA companies also have the same idea so the advertising would drown out the advertising from an Indie Dev company.
On looking at several games posters i have noticed the amount of information displayed on posters varies from company to company and game to game.
I noticed on a gears of war poster it was basic but intriguing. There was an image that was related to the game, the name of the game (Logo) and a release date and that was it, but in this case it was enough, the poster was for Gears of War 3, so i presume they are advertising on the pretense that consumers who have player G.O.W 1 & 2 know what the game is like so don’t need to add details. The poster said a lot but not saying much at all. It comes across as the company knows its game is good, they know people will buy the game and the poster demonstrates confidence and trust.